Greenwashing… In Cereal?

Do you love cereal? Because I know I do, but would you ever have suspected anything deceitful going on behind the scenes with it? Sadly, even in something as beautiful and pure as cereal there are some clever tricks going on that no one else really knows. This trickery is referred to as greenwashing. In the popular brand name cereal Kraft, they saw their rates slowly going down. They began to look into the reason for the decline in sales and saw that it was because their products were not all natural. They pondered on what they should do for awhile, until the idea finally came to them. They thought that it would be a good idea to lie and that they were witty enough that no one would ever find out. So, they continued to use genetically engineered corn. In the world of greenwashing, this is just straight deception. They did not over exaggerate nor use any brainy twist on words, they just flat out lied. This is a prime example of false promoting and Kraft got in enormous trouble for this deed.